Hi, I'm Bev Osborne and I've been a successful British copywriter for over 19 years.

Let me ask you some questions...

Would you like to break into the world of UK advertising?

Land yourself a job as a successful copywriter?

Work on exciting projects with some of the most creative and fun people you'll ever meet?

Would you like to scoop up top copywriting awards presented by famous personalities at five star ceremonies and be applauded by the ad industry's top stars?

And most important of all, get paid the high salary you deserve?

Whether you have zero experience or you've recently started training as a copywriter, you've just clicked on a website that's going to radically change your career and help you get where you want to go - ten times faster.

WITHOUT the hassle of studying for a copywriting course.

STARTING RIGHT NOW, you can kick-start your new copywriting career in the right direction.

While other would-be copywriters are doing things the hard way, you will have the ammo you need to fast-track your way through the whole process and straight into the job you want.

What's more, you'll have enough insider know-how to sound as if you've been working in copywriting and the ad business for years!

Here's how you will do it...

Fast-Track To Copywriting - your 12 chapter* blueprint to storming your way into a successful copywriting career... NOW IN A NEW INTERACTIVE FORMAT - JUST LIKE A WEBSITE!

As a copywriter with over 19 years' experience, people are always asking me how to get a foot in the door.

Here are just some of the genuine questions I've been asked recently...

"Can anyone become a copywriter?"

"Do I need formal copywriting qualifications?"

"How do I build a copywriting portfolio without hands-on experience?" "How do I get my first copywriter break?"

"How do I make my application stand out from other, maybe more experienced copywriters?"

"What can I expect to earn as a copywriter?"

That's why I've written Fast-Track To Copywriting.

Because unless you're clued up on the secrets and pitfalls of getting into copywriting, landing your dream job as a copywriter will be an uphill slog.

Sure, there are several books you can buy on how to be a better copywriter once you've started.

And there's plenty you can download from the Internet (mostly US based and at a price).

You could also study for a copywriting course online, by post or at college.

But there's precious little available on how to get a foot inside the advertising agency door.

Or at least there was, until I wrote Fast-Track To Copywriting.

I've written Fast-Track To Copywriting because I am 100% convinced there is a REAL NEED for this sort of information.

• Fast-Track To Copywriting is your complete guide to getting onto the copywriting ladder, whether you've just started out or are completely new to the game.
• Fast-Track To Copywriting enables you to literally fast-track your way through the process of getting your first job as a copywriter armed with shed-loads of insider secrets and advice from real-life copywriters. So while everyone else is still trying to get into copywriting the hard way, you've already been hired.
• Fast-Track To Copywriting warns you of all the pitfalls in advance, enabling you to side-step them and race towards your new copywriting career even faster.
• And once you're there, Fast-Track To Copywriting provides you with invaluable tips and advice on how to survive those first few days in the creative department and become the best at your craft.

Over 12 chapters*, I will share with you all the copywriting and ad industry secrets I've learned over the past 19 years plus hundreds of Insider Top Tips which you'll find invaluable.

You will also find stacks of advice from other real life copywriters. And discover what creative directors look for in an entry-level copywriter (as well as finding out what they'd rather NOT see).

Everything is covered in super-sharp detail. Step by step. All you have to do is follow the plan.

How easy is that?

Note: When researching Fast-Track to Copywriting, I approached several senior copywriters, creative directors and ad agency owners to discover what they look for when hiring new copywriters.

I asked them everything from what they'd like to see in a copywriter portfolio through to the Single Most Important Advice They Would Ever Give A Would-Be Copywriter.

The results are a 'must read' for anyone thinking of getting into copywriting. Even aspiring art directors or designers should read it too.

An unsolicited testimonial from a recent customer.

"What a great book! Or should I say books. It's rare for something on the Internet to live up to the promise, but your how-to-be-a-copywriter book certainly did.

I have to admit, I was just the teeniest bit suspicious when I saw your blurb that it might be yet another of those Great Internet Rip-offs. But hands up, I was wrong. Your how-to-be-a-copywriter book is packed full of useful info, insights and links. Your pointers will save me a lot of time!"

Kevin Walsh, London, UK

The answers you've always wanted to the question, "How do I get into copywriting the fast, easy way?"

Fast-Track To Copywriting is quite simply THE most comprehensive e-guide to becoming a copywriter there is.

It provides you with the insider knowledge you need to have a massive (and unfair) advantage over other aspiring copywriters.

It shows you exactly what to do and when.

It tells you more about the world of copywriting and advertising than my colleagues or I ever knew at the start of our careers.

Quite simply, Fast-Track To Copywriting will place you light years ahead of all the other would-be copywriters who haven't stumbled across this website.

You will also have another unique advantage over them...

I am offering act as your copywriter e-mentor from Day One. You can email me at any time with queries or concerns and I will email you back with an answer.

There are not many (if any) other copywriter authors that offer this completely FREE and invaluable service. But more about that later...

Fast-Track To Copywriting will show you how to:

• Save time by having someone else do the time-consuming copywriter career research for you.
• Get where you want to go faster with indispensable Insider Top Tips plus stacks of advice from real life copywriters.
• Beat the competition into the copywriter job of your dreams by being equipped with the knowledge and experience that creative directors want.
• Get the right work experience with the right people and persuade them to give you a full time copywriting job at the end of it.
• Build an impressive copywriting portfolio and wow creative directors with your talent, knowledge and enthusiasm.
• Know where the key copywriter jobs are advertised then storm through the interview and land the job and salary you want.
• Discover why getting into advertising and copywriting through the back door is easier than you think.
• Find out 'straight from the horse's mouth' what real life creative directors are looking for in an entry-level copywriter.
• Find out what turns creative directors OFF and how to avoid the mistakes that most would-be copywriters make when applying for a job.
• Discover how to avoid the Seven Deadly Sins at your copywriter interview, and much more.

All this adds up to a SHED-LOAD of invaluable information and insider knowledge that normally takes YEARS to learn!

Note: As I said above, imagine the advantage you'll have over would-be copywriters who haven't read Fast-Track To Copywriting… who don't have it sitting on their PC desktop ready to dip into whenever they need a bit of advice. An unfair advantage? Who cares! 

Avoid the mistakes that most aspiring copywriters make

Laying your hands on Fast-Track To Copywriting is like having an experienced senior copywriter at your side, on hand to advise you and show you what to do - every step of the way.

With Fast-Track To Copywriting, you don't have to go it alone. And you won't make the mistakes that thousands of other would-be copywriters make.

Note: Every week I get letters and CVs from aspiring copywriters, art directors, Mac operators, designers... Most of these applications have one thing in common.

They are consistently bad.

For this reason I've devoted several pages to getting your application, CV and interview technique RIGHT - and avoiding the things that turn creative directors OFF.

Simple mistakes that take a nanosecond of your time to put right.

Also, did you know that creative directors tend to be more receptive on certain days of the week? Even at certain times?

Well they are, and you'll find out how to catch them in a good mood in Fast-Track To Copywriting!

The best investment you will ever make in your copywriting career, and it's totally RISK FREE!

Unlike many e-books available over the Internet, everything you read on this website about Fast-Track To Copywriting is 101% genuine.

In other words, I haven't hyped up the description just so I can make a quick sale.

In fact, when you consider my overheads, I make SO LITTLE out of each sale I often think I must have been crazy to spend so much time writing it!

In fact considering its sheer length, depth and detail, the value you get for your money is quite astonishing.

My promise to you is that with Fast-Track to Copywriting...

• You won't find yourself faced with exciting promises only to find you have to get out your wallet again to find the answers.
• You won't find promises of impossibly glamorous lifestyles only to be served up with an e-book that's a total let down. What I imply is possible really is. I should know, I've been there.
• You won't find yourself having to 'translate' American advice for use in the UK - Fast-Track To Copywriting is written by a UK copywriter who has worked for UK ad agencies and clients.
• Nor will you find yourself downloading a 300 page e-book only to find that a good part of it is recycled information. Or totally useless padding to make it appear longer. I have sat down personally in front of my PC and written and researched every word of this e-book package for you.

It has taken me six long months to write

I haven't included any 'padding' that doesn't need to be there. Just the nuts and bolts of how to get where you want to go - faster.

I've done all the legwork, so you don't have to.

I've made it SO EASY for you to land that copywriting job of your dreams that my fourteen-year old son could do it.

(If I could prise him out of his bed...)

If only someone had taken the time to do that for me all those years ago!

Every step to your success is anticipated and every answer provided

Remember, I've been in the business since the mid 1980s. So what I don't know about copywriting and UK advertising simply isn't worth knowing.

You may be surprised to discover that I started out with zero experience. I didn't have a copywriting or marketing qualification. Instead I studied History of Art and later trained as a secretary/PA.

I hadn't even read any 'How to' copywriting books when I walked into my first copywriting job 16 years ago.

But what I did have was the DRIVE, ENTHUSIASM and TALENT to make it up the copywriting career ladder. And that was during the 1980s recession when nobody could get a job anywhere.

So if I can land the perfect job in a dodgy economic climate, so can you.

Except that you will be doing it the easy way.

By learning the secrets and the tricks-of-the-trade that took me years to discover and master, you'll save HOURS, DAYS, almost certainly WEEKS of valuable time - energy you can devote to fast-tracking your way into your new career.

And there's more...

6 FREE bonuses to give you the competitive edge

Of course I could have taken the easy way out.

I could have simply written an e-book about how to land your first copywriting job and then left it at that.

But instead, I decided to add a stack of bonuses that will help you do your job better once you've started.

And if you order within the next 48 hours I will include these six valuable bonuses worth £48.94 - absolutely FREE!

FREE BONUS #1: Starting Work - the ultimate survival guide to those first few days in the creative department

Value £17.99 - yours FREE when you order within the next 48 hours!

This seven chapter navigatable manual is a book in its own right. It's like having a personal mentor on hand to show you round the creative department, introduce you to your new colleagues, take you to your first client briefing and show you how to produce work - professionally, qiickly and confidently.

It includes -

• Your guide to those first few days in the creative department - who you'll meet and what you'll be expected to do.
• Tips on how to appear as if you've been working in advertising for years
• Real life case studies which you can adapt for your own projects.
• Advice on brain storming and coming up with the 'Big Idea'.
• Top tips on writing selling headlines and electric body copy.
• The secrets of meeting 11th hour deadlines without the panic.
• Guidance on how to present your work and take constructive criticism.
• Advice on how to write for direct mail.
• Pointers towards how your career might progress in the future.

...and masses more!

FREE BONUS #2: Ad Agency Jargonbuster - your guide to sounding as if you've been in the business for years!

Value £5.99 - yours FREE when you order within the next 48 hours!

Get 'in the know' with this comprehensive A-Z guide to all that ad agency jargon you'll hear during the course of your career. This is your indispensable companion for those first few days in the creative department or while you're looking for your first job. With this in your briefcase to refer to whenever you need it, no-one will ever guess you're new to the business!

FREE BONUS #3: Creative Brief Blueprint - the foundation for every job you do

Value £4.99 - yours FREE when you order within the next 48 hours!

The creative brief is central to every advertising job you will ever do in your entire copywriting career. Taking on a job without a creative brief or with a badly thought out creative brief can result in having to start the job all over again. Keep this blueprint handy and you will never go wrong.

FREE BONUS #4: Case Studies - see how a creative brief works in practice

Value £9.99 - yours FREE when you order within the next 48 hours!

This 22 page book takes you step by step through three real life copywriting projects - from creative brief right through to the finished concept. So you can see how the creative briefing and thinking process works in practice. Plus I've included two extra briefs for you to try out yourself!

FREE BONUS #5: Creative Brief Template

Value £1.99 - yours FREE when you order within the next 48 hours!

Just for good measure, a valuable Word template you can use for yourself.

FREE BONUS #6: The Secrets Of Writing Successful Press Releases

Value £7.99 - yours FREE when you order within the next 48 hours!

You need never be faced with writer's block and a blank screen again with these insider secrets I've learned over the years.

Note: Unlike many e-book packages you can buy over the Internet, my FREE bonuses aren't just throwaways which I've cut and pasted from someone else's website.

I have worked on every page personally.

After Fast-Track To Copywriting, the most work went into the seven chapter Starting Work e-book.

Consequently it was hit and miss as to whether I included it free or sold it for its real price of £17.99. But being generous, I decided to give it away for FREE.

For the moment at least...

It's such a great book that I may change my mind in the future and withdraw it from this group of free bonus books.

So to ensure you get it while it's still free, I urge you to order quickly.

Your personal e-mentor, FREE and just an email away

Here's another incredible offer which I may have to withdraw in the future...

When you buy Fast-Track To Copywriting, I'm offering to give you FREE unlimited mentor advice by email.

So if you ever need help from the person who literally 'wrote the book', just email me.

I'll get right back to you with an answer.

Just imagine how 'unlimited free support' will help you achieve your goals more quickly and land you your dream job faster!

You wouldn't get that with a 'How to' book you'd bought from the local bookshop, would you?

This help alone is worth hundreds of pounds (I usually charge £50 an hour for my time and many freelance copywriters charge double).

My advice is yours whenever you need it, FREE. And it's guaranteed if you send off for Fast-Track To Copywriting this week.

You've arrived at exactly the right time

Advertising colleagues tell me that I could easily sell Fast-Track To Copywriting for at least £35.99, but while I'm testing new ways of marketing it, I'm dropping the price to JUST £21.99!

That is not a misprint! This power-packed manual along with £48.94-worth of valuable FREE bonuses including the extra seven chapter Starting Work e-book plus unlimited mentor advice is currently just £21.99!

Yes that's just £21.99 for the whole package.

Note: At this price I make very little money after my overheads are deducted. This e-book package took me over six months to research and write.

At my standard hourly rate of £50, you can work out how much it has cost me in man-hours alone!

However because I'm making so little money, I reserve the right to increase the price of Fast-Track To Copywriting without notice.

The price you see today may have increased by tomorrow. So please hurry and order now.

What another copywriting expert says about this book...

Kate Hinchliffe is a senior copywriter based in Bradford, West Yorkshire.

She's been working with some of the North's leading advertising and direct marketing agencies for over 30 years as well as building up her own successful freelancing business.

In fact when I first met Kate, I was a bit in awe of her. What Kate doesn't know about copywriting isn't worth knowing. She could write copy with her eyes closed, even in her sleep.

As a dyed-in-the-wool Yorkshire woman, Kate also calls a 'spade a spade' . In other words, you can rely on her to be totally honest with you. Brutally honest.

Kate won't flatter or fib just to spare your feelings.

So who better to give me an honest opinion of Fast-Track to Copywriting?

This is the reply I got when I nervously emailed her with the first draft...

"Hi Bev,

Thanks for letting me review your e-books. I'm really impressed with what I've seen. You've been busy, haven't you!

Next time someone asks me how they can get onto the copywriting ladder, I'm going to recommend your book as my 'If-you-want-to-be-a-copywriter, read-this-before-you-buy-anything-else' book.

Congratulations on providing such a clear, comprehensive and well-written source of information - I only wish it had been available when I started out! It would have saved me hours of walking around in the rain trying to get my first job!

All the best,

Kate Hinchliffe "

And here's something else you might find interesting...

Whilst surfing the web the other day, I came across another freelance copywriter's website.

The copy and design looked fantastic. Slick, polished and professional.

And from the long list of delighted clients, you could tell she is experiencing incredible success.

Then the name rang a bell.

The copywriter in question was one of my first Fast-Track to Copywriting customers in 2004.

And she's not alone...

Another of my early customers also went on to run a highly successful freelance copywriting business very soon after purchasing Fast-Track to Copywriting.

Really and truly, if they can do it, you can too.

Don't put it off… put yourself in the fast lane to copywriting today!

It IS possible to fast-track your way into a well-paid, successful copywriting career via the ad agency route or even as a freelancer like the two copywriters I've mentioned above.

Like Kate, I wish this type of advice had been around when I started out 19 years ago.

Fast-Track To Copywriting has been specially designed to show you exactly what to do.

It shows you how to contact the right people, in the right way, at a time when they're most likely to respond.

Plus it shows you how and where to find the right jobs, the sort of salary you should be after and how to create a portfolio to die for.

Every single step is clearly laid out for you in plain English with hundreds of Insider Top Tips alongside invaluable advice from real life successful copywriters including Kate.

Plus you'll get five valuable FREE bonuses worth £48.94 too. All for an amazing £21.99.

And you can email me for FREE advice at any time. Where else can you get that?

Here's another unsolicited testimonial from a recent customer...

"Thanks for all the tips. Fantastic! Your Fast-Track to Copywriting looks excellent and as does the Case Studies e-book, they are exactly what I wanted. I'm really hopeful that your publication will get me back into the marketplace and earning lots of money."

Marianne Kiernan, UK

Plus a second from the same person...

"Wow, thank you Bev - your backup is outstanding. I look forward to trying out the briefs. I feel that with you to help I can really move forward. Thanks also for all the other tips. Fantastic."

Marianne Kiernan, UK

Your new copywriting career starts right here...

Getting your hands on your copy of Fast-Track To Copywriting plus the valuable FREE bonuses is easy. My ordering system (through PayPal) is also TOTALLY SECURE.

Click on the PayPal button to order... (Note: You don't need a PayPal account to pay by PayPal anymore - it's as easy as any other online ordering method!)

Your e-book package will be emailed to you as soon as PayPal contact me to inform me that your payment has cleared.

(In the very unlikely event you haven't received your e-book within 24 hours of making payment, if you have problems ordering by PayPal or if you have any questions )

I look forward to hearing from you and helping you to fast-track your way into your new copywriting career!

Yours,

 

 

To find out more about the author, click here.

P.S. Remember you must order within the next 48 hours to qualify for the valuable FREE bonuses worth £48.94 including the indispensable Starting Work volume worth £17.99 in its own right.

P.P.S. As a purchaser of Fast-Track To Copywriting within the next seven days, you are entitled to FREE e-mentor advice - email me whenever you're unsure about anything, want advice or just moral support for when you're trekking round the ad agencies!

P.P.P.S. If you are unsure about my credentials for writing such a career-changing book, you can check out my freelance copywriting website here.

Bev Osborne

www.TheCopywriters.co.uk
Copyright ©2008/9
All Rights Reserved

* The twelve chapters quoted above is the total page count of Fast-Track To Copywriting (five chapters) and Starting Work (seven chapters)